mar architects exhibition concepts are specialized in design, architecture, tradefair, trade, fair, shopdesign, pavilion, expo, world, Weltausstellung, radtke, architekt, messearchitektur, messearchitekten, messedesign, messeplaner, messebau, messe, ladenbau, pavillon. mar architects exhibition concepts are specialized in design, architecture, tradefair, trade, fair, shopdesign, pavilion, expo, world, Weltausstellung, radtke, architekt, messearchitektur, messearchitekten, messedesign, messeplaner, messebau, messe, ladenbau, pavillon.
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AWARD: ADAM 2001

mar architects exhibition concepts
mar architects exhibition concepts Award 1Special Award of the Jury / 1st Rank

Africa Pavillion
EXPO 2000, Hannover

Architect / Designer:
MAR Architects, Düsseldorf

Construction Management:
MAR Exhibition Management GmbH, Düsseldorf

Client / Exhibitor:
GTZ GmbH, Eschborn

Stand construction:
PICO Art International Pte. Ltd., Singapore

FAMAB Comment:
The presentation of Africa at the EXPO 2000 in Hannover was to showcase the dignity of the continent as visible ‘entity’. Individual aspects and the political situation of the continent had to be taken into special consideration, leading to the development of the concept away from a mere presentation to an integrated moderation between the specific desires and needs of the involved partners.

The sensitive realization with its atmosphere of vitality, reflected by clear forms and lively colours removed from a simplicistic touristic portrayal, created an overlaying symbolism. Action zones and bazaars were positioned intelligently: centrally, but without interfering with the presentations of the individual nations. The Africa Pavilion came to be a major visitor magnet at the EXPO, proving the validity of the concept. The jury decided to give a special award to this Pavilion - difficult to compare with others - for the excellent realization and cooperation with the exhibiting nations.

You can download our Africa Brochure (PDF-File 2.8 MB).

mar architects exhibition concepts Award


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